- History Museum
- Museum of Paleontology - has a complete skeleton of a Deinotherium giganteum, an extinct elephant-like mammal that was found nearby (replica, the original is in Sofia)
Asenovgrad's most notable sights are actually outside of the city:
- 2 Bachkovo Monastery of the Dormition of the Mother of God (Bachkovski manastir, Бачковски манастир) (by the village of Bachkovo, about 8 km (5.0 mi) south of Asenovgrad). The second largest functioning Eastern Orthodox monastery in Bulgaria after the Rila Monastery, in a picturesque spot among the mountains. Established in the 11th century, it has been sacked and rebuilt several times. The only original building to survive is the Ossuary; the monastery's Cathedral Church of the Dormition was built in 1604. Getting there is extremely easy, as buses on the route Plovdiv - Smolyan stop in both Asenovgrad and Bachkovo. Tell the driver you are going to the monastery (simply saying "Bachkovo Manastir" should do the trick) and he may drop you off right in front. (updated Aug 2024)